The “offer” is the single most important element in the marketing mix. Even the most creative and dramatic advertising cannot “sell” a fundamentally weak offering.

Successful Promotions to get your target market to exchange their time to use your Library Services (Product offers) start with a Marketing Plan. As explained in my book Blueprint for your Library's Marketing Plan:

A Marketing Plan customized for your organization will use your strategic plan to:

• Select target markets for a campaign
• Develop Product, Positioning, Price, Place, Partnership and Promotional strategies
• Develop tactical actions with timelines
• Outline steps to evaluate the strategies and tactical actions

Assistance in developing a strategic plan is available, if needed.

We also offer Marketing workshops for staff. Workshops are highly participatory. They provide attendees with techniques to select a target market; tailor programs and services (Product offers) to meet market needs; assess the need to augment service delivery training for staff; and work with consultants and/or in-house staff to design marketing promotional materials and a complimentary public relations campaign. These are the main components of the Marketing plan.